Discovery Mode: Spotify Feature Idea
An end-to-end product concept for a conversational AI companion within Spotify, developed through user interviews, competitive analysis, and product strategy frameworks. The concept evolved through multiple rounds of prototyping, user feedback, and strategy refinement; iterating on both the experience and the product vision until they aligned. Users describe their mood in natural language and receive personalized recommendations: a more human alternative to algorithmic playlists.
Goal To design an emotionally intelligent music discovery feature backed by rigorous product thinking, market research, and iterative validation.






